Waste reduction was among 5 areas researched. Many people in Britain agree that government and business need action and policies to address all five areas as the UK looks to rebuild.
A commonly used term in City and financial investments is ‘impact investing’. Yet only 10% of adults in Britian had heard of the term and could explain it to a friend.
Three times as many people agree vs. disagree that if they had funds to invest, they would want to invest in ‘impact investing’. 59% of people if they discovered an ‘impact investment’ on an area that really mattered to them would pay more attention to it as an investment choice.
The younger groups, who will be most affected if we fail to deal with environmental and social issues, are more interested in investing in good companies to bring about change. Most Millennials (55%) would consider investing in a highly specified ‘impact investment’ (higher than Boomers or Generation X). In a sad twist, Millennials are less likely to have the savings, pension, or ISA to invest in companies that do good than older groups.
People believe too many of the statements from businesses about achieving a positive effect on the environment and society are based on ‘hoped for’ future targets vs. results they are delivering now. 58% of adults and 65% of Millennials believe businesses are ‘Greenwashing’ vs. taking tangible actions now that reduce the impact of their business. The factor that would increase confidence in a fund the most would be showing that it invests in projects vs. just buying shares in companies on the stock market.