We have been raising money since 2015 as Amberside Capital Ltd, and although we have been reasonably successful, we have not raised the sums of money that can really make a difference to the world. We also felt that the terminology used in the industry just lent itself to the elitist few, a view our recently commissioned survey backed up.
So, we have taken the name DUGUUD to make what we are doing more accessible and easy to understand and also to make it easy for us to be held to account for what we do. The simple message being we only invest in companies that do good. We are also using a significant investment from media companies to help promote our organisation.
A company doing good is subjective and open to interpretation, so most importantly it must be remembered that we are not a charity, we are fund manager which invests people’s money into companies. That money is therefore put at risk depending on the performance of the company and like most fund managers we want there to be a commensurate financial return targeted to reward that risk.
We have a very clear view about what doing good is and we can articulated it in the following simple way, it is investing in companies that can achieve at least one the following outcomes:
• Reduce climate change;
• Improve biodiversity;
• Improve public health;
• Reduce inequality; and
• Improve education
It is also fair to say a company that does do one of these but does terrible things to its staff or the environment, we won’t be interested in investing. There will be an element of judgment used.
I am really excited with the new brand and look forward to be offering our first investment fund soon which we hope to make available and accessible to everyone.