To make the funding of businesses that do good about actions not words
Action not words
Our research shows that 90% of people can’t explain ‘City’ terms like ‘impact investing’, but the majority do want to invest in companies that make a positive difference in the UK. That’s why we want to make it clear from day one that we will only invest in companies that do good. This means companies that help make the UK a better place - both for people and the planet.
How we do it
Fund companies doing good, not the stock market
Fund good projects
Many other funds offer you the opportunity to own part of a company that is doing good, but don’t provide the money to the company itself. DUGUUD don’t just buy shares from the market in listed companies; we invest directly in impactful companies. We provide hands-on advice, expertise, and money rather than just commitments. Success should never mean compromise. We hold ourselves and the companies we fund to account, with strict rules and transparent guidelines
Experience and expertise to create a difference
Expertise & experience
We know it takes more than just funding to solve complex company, environmental and societal problems. Coming from Amberside Capital, our leadership team has a wealth of experience in the funding that has facilitated companies to do good, and a proven track record of making projects happen. We not only use ‘experts-in-the-field’ specialist advisors, who help analyse the projects to fund, we have the commercial know-how to get hands on and guide them to success.
Hear from our founders